Located on the small island of Oshima off the coast of Kessennuma, this oyster and scallop farming business is has been in business since the 1920's. Oyster farming is a large economic driver in many of the disaster-stricken areas, but insufficient government support exists.
The owner lost his factory in the tsunami. He made a decision to rebuild his business after a year of deliberation, carefully considering the massive commitment this would take. In striving to rebuild, the owner has developed a new distribution system using the internet, rather than solely selling to a conventional market, and in doing so, has come up with innovative ideas to still maintain the "face-to-face" experience. While the oysters grow, buyers get frequent updates on their growth, and he is also considering creating opportunities for buyers to go to the factory for a hands on experience in oyster farming. This direct sale to consumer gives him more profit.
MakiBiz RFP Program
This project is one of the businesses that were selected for the MakiBiz Request for Proposal (RFP) program, which supports the rebuilding of small businesses and entrepreneurs who were affected by the Great East Japan Earthquake that devastated the Tohoku region in 2011.