Football for Hope Centre Identity:
The building branding should be a concept that you can weave subtly throughout the building. It should greet you as you enter the site, follow you through the landscape, and welcome you into the center. It should be iterated (again subtly)both on the exterior and in the interior. Think of any great retail experience you have had at a shop that has numerous locations (sephora, niketown, etc.) They are well thought out spaces that are meant to inspire you to feel a certain way about the organization.
Our space needs to convey a simple message to passersby and those who use it: This is a Football for Hope Centre. The elements we weave into the space should convey the idea of sports and positive change. It should be distinctive and differentiated from other community centers in the area.
This site will aid in documenting our progress in pursuit of these goals.
About the Campaign:
“20 Centres for 2010” is the Official Campaign of the 2010 FIFA World Cup South Africa™. Its aim is to raise funds to create twenty Football for Hope Centres for public health, education and football across Africa. The centres will address local social challenges in disadvantaged areas and improve education and health services for young people. Read more about The Football for Hope Campaign
About the Centre Branding:
Official Colors:
White
Dark Blue: Pantone 287 | Cyan 100%, Magenta 76%, Yellow 0%, Black 10% | R 10, G 51, B 153 | Hexadecimal #003399
Light Blue: Pantone 292 | Cyan 70%, Magenta 25%, Yellow 0%, Black 0% | R 127, G 181, B 227 | Hexadecimal #7FB5E3
Green: Pantone 354 | Cyan 80%, Magenta 0%, Yellow 90%, Black 0% | R 0, G 176, B 82 | Hexadecimal #00B052
Comments
Not sure what you're talking about here...the map?
I believe that we've edited this out for all the centres. It's a great idea for Khayelitsha though.
Although that depends on the graphics on the site, no?
I think FFH Communications will have imput on the actual graphics.