Per our call today... Please look at revising and rethinking your approach. The building branding should be a concept that you can weave subtly throughout the building. It should greet you as you enter the site, follow you through the landscape, and welcome you into the center. It should be iterated (again subtly)both on the exterior and in the interior. Think of any great retail experience you have had at a shop that has numerous locations (sephora, niketown, etc.) They are well thought out spaces that are meant to inspire you to feel a certain way about the organization.
Our space needs to convey a simple message to passersby and those who use it: This is a Football for Hope Centre.
The elements we weave into the space should convey the idea of sports and positive change. It should be distinctive and differentiated from other community centers in the area.
Think of
Goal nets and posts, balls, the pattern on the soccer ball, 11 (as in 11 players), strategy, teamwork, level playing field, keeping score/accountability, play, success, inclusion, setting goals and attaining them.
Choose an idea and think of the different ways you could iterate it in the space:
If you took the concept of a goal for example... one could walk through a steel frame into the site, using nets instead of fencing, creating a "goal post" where messages could be posted and shared by the community, using nets instead of partions...
If you use the idea of a level playing field... you could incorporate field markings into the design of the pavers in the courtyard, abstractions of field markings painted on the wall to liven a changing room wall, astro turf instead of carpet...
these are just a few ideas. For the next scheduled deliverable, I'd like to see the following:
1) rendering of the CPT center as you walk onto site,
2) rendering of the CPT as you walk into the building
3) rendering of the CPT of the multipurpose space and/or changing room
4) rendering of the CPT of the office space
Please include, Paola, Katrin, and the FFH communications team (they will be able to help with logo guidelines) in this work. Ideally ARG will help with this, if they don't...well they don't, you will have to do it and we'll have to figure out how to make the changes that make the most difference.
tks.
kas
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Per our call today... Please look at revising and rethinking your approach. The building branding should be a concept that you can weave subtly throughout the building. It should greet you as you enter the site, follow you through the landscape, and welcome you into the center. It should be iterated (again subtly)both on the exterior and in the interior. Think of any great retail experience you have had at a shop that has numerous locations (sephora, niketown, etc.) They are well thought out spaces that are meant to inspire you to feel a certain way about the organization.
Our space needs to convey a simple message to passersby and those who use it: This is a Football for Hope Centre.
The elements we weave into the space should convey the idea of sports and positive change. It should be distinctive and differentiated from other community centers in the area.
Think of
Goal nets and posts, balls, the pattern on the soccer ball, 11 (as in 11 players), strategy, teamwork, level playing field, keeping score/accountability, play, success, inclusion, setting goals and attaining them.
Choose an idea and think of the different ways you could iterate it in the space:
If you took the concept of a goal for example... one could walk through a steel frame into the site, using nets instead of fencing, creating a "goal post" where messages could be posted and shared by the community, using nets instead of partions...
If you use the idea of a level playing field... you could incorporate field markings into the design of the pavers in the courtyard, abstractions of field markings painted on the wall to liven a changing room wall, astro turf instead of carpet...
these are just a few ideas. For the next scheduled deliverable, I'd like to see the following:
1) rendering of the CPT center as you walk onto site,
2) rendering of the CPT as you walk into the building
3) rendering of the CPT of the multipurpose space and/or changing room
4) rendering of the CPT of the office space
Please include, Paola, Katrin, and the FFH communications team (they will be able to help with logo guidelines) in this work. Ideally ARG will help with this, if they don't...well they don't, you will have to do it and we'll have to figure out how to make the changes that make the most difference.
tks.
kas