| Allan Chochinov |
Allan Chochinov is a partner of Core77, where he serves as the editor-in-chief of Core77.com, and strategist for Coroflot.com and DesignDirectory.com. In addition to his editorial work, he produces design events and competitions, and coordinates content partnerships. Prior to Core77, his consulting work specialized in product design, design strategy, and writing. He has enjoyed working on design projects in the medical and diagnostic fields, as well as in consumer products and workplace systems. (Johnson & Johnson, Herman Miller, Federal Express, Kodak, A.C. Nielsen, Oral-B, Crunch Fitness and others.) He is associate professor at New York's Pratt Institute, where he teaches two courses in the graduate I.D. department. He has received awards from I.D. Magazine, Communication Arts, The Art Directors Club and The One Club, and has been named on numerous design and utility patents.
| Julie Lasky |
Julie Lasky is the editor-in-chief of I.D. magazine. Previously, she was editor-in-chief at Interiors and the managing editor at Print. Julie has authored a monograph on the Seattle poster artist Art Chantry, titled Some People Can't Surf: The Graphic Design of Art Chantry (Chronicle Books, 2001). She is one of ten contributing curators in &Fork: 100 Designers, 10 Curators, 10 Good Designs (Phaidon Press, 2007) and has contributed essays to Households by Mark Robbins (Monacelli Press, 2006) and Dish: International Design for the Home, Julie Muller Stahl, ed. (Princeton Architectural Press, 2004), among others. As a design journalist Julie has also contributed to numerous publications including The New York Times, Metropolis, Architecture, Dwell, Surface, Graphis, Grid, Print and Eye. Julie has been a guest instructor at the MA program in History of Decorative Arts & Design, Cooper-Hewitt, National Design Museum/Parsons The New School for Design and a guest critic at Ecole Cantonale d'Art de Lausanne (ECAL), Switzerland. She has also taught on SVA's MFA Design program. Julie was a juror for the Winterhouse Awards for Design Writing & Criticism in 2006. She was a 2005-2006 recipient of a National Arts Journalism Fellowship from the Pew Arts Foundation.
| Piper Kujac |
Piper is a LEED accredited designer in San Francisco with architectural experience ranging from project manager at C. David Robinson Architects to design consultant at Origo, Inc., developing the Best House Ever business model. Trained in Architecture at the environmentally-conscious University of Oregon, she admits to an obsession with materials and resources and thrives on finding new means and methods of sustainable design. She is co-chair of the NCC Emerging Green Builders committee of the USGBC and teaches a class in Sustainable Project Development at the UC Berkeley Extension. She enjoys knitting, running marathons, and the occasional design competition, winning first prize in the Green Dollhouse Competition. She also loves trekking through virgin rainforests in Oregon, Thailand, Malaysia, and Brazil, where she recently fell in love with Ipe trees.
| Angie Tadeo |
Strategy Lead, Fuse Project
Angie Tadeo is currently Strategy Lead at fuseproject, a design and branding agency. Educated in Sociology at UC Berkeley, Angie spent many years in the fashion industry in design, merchandising, and trend forecasting before applying her consumer insight to industrial design. While at fuseproject, Angie has helped define strategic direction for clients including Birkenstock, Coca Cola, Herman Miller, and others.
| Bret Recor |
Lead Design Engineer, Fuse Project
An expert in 3D design, Bret brings technological expertise to industrial design. He is an experienced designer with proven success in completing exceptional design/engineering solutions. With a Master’s degree in Industrial Design, Bret has worked with diverse clients such as Tiffany & Co., Pfizer, Johnson & Johnson, One Laptop Per Child, New York City Department of Health, Aliph, and Herman Miller.
| Joe Alexander |
Joe Alexander is the Director of Keetsa Mattress, the San Francisco-based eco friendly mattress store and producer of high quality, low priced eco friendly mattresses. Under Joe's tutelage, Keetsa has grown into the number one mattress retailer in the San Francisco bay area according to Yelp. Joe and his staff are deeply committed to making changes to the bedding industry, both in customer experience and in the way mattresses are produced, shipped, used and disposed. This passion has lead to Keetsa's success in the bay area and with retailers around the country who carry the Keetsa brand. HGTV's Red Hot and Green and Carter Can programs and an episode of The View have highlighted Keetsa's innovative approach to the bedding industry. He is committed with Keetsa to constantly challenge the industry to find new ways of doing business and producing long lasting, affordable, comfortable and sustainable mattresses. An east bay resident and father of three, Joe is avid surfer and hiker, spending his off days in the local redwoods or at an Oakland A's game.
