Today, ‘less is more’ is as powerful a design statement as it was when architect Ludwig Mies van der Rohe adopted the motto as an aesthetic and functional tactic toward minimalism, where every element and detail serves multiple purposes. Today’s deeply effective design solutions add value to design by integrating the following: reduction of resource consumption; eradicating environmental impacts; improving contribution to ecosystems; celebrating aesthetics and function; creating healthier spaces; and ensuring the future of design by supporting end-users, economics of the project and the environment of our planet!

Every year, the US builds more than five billion sq. ft. of new buildings, renovates approximately another five billion sq. ft. and demolishes 1.75 billion sq. ft. of existing buildings. It takes an enormous amount of energy and resources to build, operate and maintain our buildings. Commercial, institutional and residential buildings annually account for:

• Roughly 40% of global consumption of raw materials
• More than 65% of U.S. electricity consumption
• Approximately 35% of U.S. carbon-dioxide emissions – a principal greenhouse gas
• About 1 billion metric tons of carbon dioxide per year
• Roughly 12% of U.S. potable water consumption
• About 136 million tons of construction and demolition debris

• ASID Joins the 2030 Challenge
• Architecture 2030

In 2008, the American Society of Interior Designers (ASID) joined the 2030 Challenge, making a commitment as a Society to reduce greenhouse gas emissions in the built environment. Around the world, a growing list of organizations, institutions, cities, counties and states have committed to the 2030 Challenge, an aggressive campaign to dramatically reduce U.S. greenhouse gas emissions within the building sector by the year 2030. “As part of an industry that works within the built environment, the 2030 Challenge gives design professionals an opportunity to help transform the building sector from one of the main contributors of greenhouse gas emissions to a key part of the solution,” says Michael Alin, Hon. FASID, ASID Executive Director. “Sustainable design is no longer just an option, it’s a responsibility, and I’m proud that ASID is supporting this important challenge.”

Recommended resources to integrate into your project submittal:

• LEED Rating System
• 2030 Challenge
• Living Building Challenge

THE CHALLENGE

CELEBRATE. EXPLORE. CHALLENGE. INSPIRE. OVERCOME. MEDIATE. MEDITATE. EXPAND. TRANSCEND. This competition is about everything we haven’t seen yet. Close your eyes and imagine how you are living, working or playing in 2025. Take that mental inspiration and educate our panel of jurors on what’s possible. Build a design proposal that doesn’t just get outside-of-the-box, but redefines “the box” entirely.

Your design can span commercial and/or residential interior design, and focus on any category such as corporate, hospitality, residence, retail, education, healthcare, government or institutional (just to name a few). You are encouraged to research additional sectors and choose one that is of interest to you. Once you have selected a direction, explore what the future of design means to your chosen space by identifying an issue or set of issues that face a user group within the space. You are encouraged to tackle emerging issues and engaging future thought champions, keeping in mind that what defines the future of design in your space may be based on a number of variables – some of those seemingly obvious, and others less direct. Ultimately the goal of the competition is to recognize a forward-thinking approach.

A rapid diffusion of innovation will be required – new technologies and building materials will make a contribution, but the fundamental innovations will come from designers learning to rethink the way we design buildings. Rethink Design by searching for synthesis and new design solutions!

ASID is committed to the best practices of interior design, sustainability and the leading issues impacting the profession. Your project should:

• Explore and communicate the definition of ‘rethinking design’ as it pertains to your space, user group and context
• Clearly define the issues your design will address in order to promote your definition of ‘rethinking design’
• Follow a concept that best guides your design decisions
• Convey your complete design intent solely through written and graphic communication
  Showcase innovative thought and creativity

Schedule

*Dates subject to change. All registered teams will be notified, and promotional documents and media channels will be updated to appropriately reflect updates.

AWARD

Winning entry receives a $2000 cash prize, and media coverage in ASID ICON, ASID ACCESS Student Magazine, on asid.org, all social media outlets, and will also be honoured at the annual ASID Celebration awards ceremony at NeoCon in Chicago, June 2012.

Honorable mention receives media coverage in ASID ICON, ASID ACCESS Student Magazine, on asid.org, and all social media outlets.

JURY

Barbara Marini, FASID, ASID President-Elect A teacher, administrator, researcher, mentor and volunteer, Barbara Marini has been instrumental in improving the quality and content of interior design education. Marini is chair of the interior design program at the International Academy of Design and Technology in Detroit, and has also served with organizations such as IDEC and CIDA. She is a longtime ASID volunteer, serving in local and nation roles, including on the Society's board, Chapter Support Team, Student Advisory Council and Council of Fellows, as well as a term as Michigan chapter president. Marini’s commitment to excellence and innovation has impacted interior design education and professionalism nationwide.

Susan S. Szenasy, Editor in Chief of METROPOLIS Magazine Susan S. Szenasy is Editor in Chief of METROPOLIS, the award-winning New York City-based magazine of architecture and design. Since 1986 she has lead the magazine in landmark design journalism, achieving domestic and international recognition. She is internationally recognized as an authority on sustainability and design. Susan sits on the boards of the Council for Interior Design Accreditation, FIT Interior Design, the Center for Architecture Advisory Board, and the Landscape Architecture Foundation. She has been honored with two IIDA Presidential Commendations, is an honorary member of the ASLA and AIA NYC, and the 2008 recipient of the ASID Patron’s Prize and Presidential Commendation. Along with METROPOLIS Publisher Horace Havemeyer III, Susan was a 2007 recipient of the Civitas August Heckscher Award for Community Service and Excellence. She holds an MA in Modern European History from Rutgers University, and honorary doctorates from Kendall College of Art and Design, the Art Center College of Design, and the Pacific Northwest College of Art.

Annette K. Stelmack, Allied Member ASID, Member of ASID Student Advisory Council Annette is the founder and principal of Inspirit-llc instilling courage and life by inspiring through a fusion of environmental stewardship and creativity. With 30 years of experience in the building industry, Annette is a nationally recognized design leader, educator and author - influencing proactive transformation by synergistically sharing her passion, knowledge and strategies for sustainable design. She was founding board member of the U.S. Green Building Council Colorado Chapter serving as steering committee chair, the chapters’ first president and co-leader of the Finance committee for Greenbuild ‘06 hosted in Denver. USGBC Colorado recently selected Annette as Volunteer of the Year. In her spare time she loves organic gardening, kayaking, biking, and spending time with family especially her husband Tom, their dog Buffett, her son Bryan and daughter-in-law Courtney and her immigrant parents John and Kathy.

ABOUT ASID

ASID is a community of people driven by a common love for design and committed to the belief that interior design, as a service to people, is a powerful, multi-faceted profession that can positively change people's lives. Through education, knowledge sharing, advocacy, community building and outreach, the Society strives to advance the interior design profession and, in the process, to demonstrate and celebrate the power of design to positively change people's lives. Its more than 36,000 members engage in a variety of professional programs and activities through a network of 48 chapters throughout the United States and Canada.

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